Hewlett-Packard has cut its PC prices again, confirming its position as Compaq?s main rival on price.
Analysts say only direct selling PC vendors Dell and Gateway 2000 have prices close to Compaq's but HP has repeatedly chopped prices of its hardware as the giants of the industry grapple with tiny margins in a bid to buy market share.
HP sliced up to 23 per cent off the prices of its Vectra Pentium 120 and Pentium 133 business machines - they now start at below $950 - and made smaller cuts to its Pentium Pro prices. The changes will affect Europe too.
The prices are getting so low that sources claim they will rival network computer prices when those devices are launched later this year by Oracle and Sun Microsystems.
One UK distributor said HP?s cuts will soon filter through to the UK and this will not be the end of its aggressive pricing policy. "If they sell, I?m happy, even if the absolute margin I get falls slightly. HP wants to take on Compaq and it?s one of the few companies with the size to do it. But they?d better not damage their terms with the [indirect] channel, because that we would stop them selling so much and then they couldn?t increase market share."
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