Interactive Collector, the online art, antiques and collectibles site, has adopted Muscat?s Intelligent Agent (IA) technology to provide its customers with a ?virtual personalised shopper?.
The enhanced www.icollector.com website, which was launched today, incorporates Muscat?s knowledge retrieval and creation technology which users can train to identify specific areas and products of interests as they are posted to the site.
It has also been programmed to expand the user?s knowledge base by proactively suggesting and introducing related subjects.
?Consumers are alerted to new content via email, so they don?t even have to log onto the icollector site everyday to be updated,? explained Dorothy Briggs, director of marketing for Muscat. ?In essence what you have is a personal shopper, but unlike those in department stores this one will search sources throughout the world on the icollector site,? added Briggs.
James Corellis, chief executive officer of Interactive Collector, is convinced that Muscat will, ?dramatically change the way people buy and sell art, antiques and collectibles online. They can filter through some one million items currently on our site and get straight to what they want.?
Muscat provides multilingual support, so collectors will be able to search in their own languages.
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