Utility software vendor OnTrack begins an online software for rent trial on Thursday in the UK, with the aim of adopting the strategy across Europe and the US.
Located at www.mypctools.co.uk, the website allows users to log in to access the best of its standalone products for up to £35 per year, a claimed saving of 65 per cent.
The firm, which competes with Norton, insists that the new web rental strategy does not mean it is abandoning the channel, but admitted to concerns at how resellers may react to the news.
Todd Johnson, general manager at OnTrack Europe, told vnunet.com:"We've sold through the channel and through the web for a number of years, but previously only in download form over the web. Now, we're moving to a software subscription model.
"We are worried [about resellers' reactions], but with the way we've written the engine there's an opportunity to add value for retailers' boxed products and we want to talk to them about that."
Johnson added that the firm had not estimated what proportion of revenues it expected to generate over the internet. "We don't know. We're launching only in the UK. Depending on the feedback, we may then launch in the US and rest of Europe. I do strongly believe that this is the future though," he said.
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