HP has unveiled its newly developed inkjet 'scaleable printing technology' with a new range of business and consumer photo printers.
The vendor said that the all-in-one fabrication of the printhead allows for a greater density of print nozzles, leading to increased print quality and speed.
In a New York unveiling HP announced what it calls the world's fastest home photo printing devices and the fastest desktop colour business printer. In addition it unveiled its first compact photo printer.
The Photosmart 8250 is designed for printing batches of 4 x 6in photos at home, printing at the rate of one every 14 seconds. The US price is $199.
The Photosmart 475 GoGo PhotoPrinter is the first compact printer capable of printing 5 x 7in as well as 4 x 6in photos. It can store up to 1,000 pictures and costs £249.99.
The Photosmart 420 (422 in the UK) GoGo Photo Studio includes a camera and a printer with a dock, costing £249.99.
HP also unveiled three new digital cameras: the RS818, R817 and M517. Prices start at £249.99.
For businesses HP announced the Officejet Pro K550 Colour Printer which it says is half the cost of an equivalent laser printer yet twice the speed. This will be available later this year.
"This technology will make a difference," said Paul Withington, research manager for peripherals at analyst firm IDC.
"We have been waiting for this and it effectively gives HP a lead over Canon by increasing nozzle density further. That is really important for photo printing. But as far as selling inkjets into business, a lot of IT managers wince at the idea and still prefer lasers."
Gary Hunter, general manager at competitor TellyGenicom, said: "Business has been moving away from inkjets towards laser printers for some time, so this is an obvious attempt by HP to stop the slide.
"Although HP claims to make inkjets compete with lasers on quality and speed, it would do well to compete on cost of ownership which is the current corporate watchword."
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