A US startup is working on the formidable task of simplifying the searching experience on the Web and plans to launch a product by the end of this month.
Called 4anything.com, the company said it will add international components at a later time.
4anything.com consists of more than 2,000 branded community portals which give direct access to online content, interaction and commerce. The company?s Web guides provide listings on any topic and include categories and a keyword search on the home page, allowing users to locate information quickly.
Each 4anything.com community is branded with the number ?4?. 4anything.com consists of the main site and within this are 14 category sites, such as 4entertainment.com, 4shopping.com and 4news.com. There are also 1,650 guided community portals such as 4autoinsurance.com, 4baseball.com and 4wine.com, and more than 350 city sites including 4newyork.com, 4losangeles.com and 4sanfrancisco.com.
Vincent Schiavone, chairman and chief executive of 4anything, said, "4anything.com's branded, affinity based approach represents an innovation in online commerce and a differentiated model for performing targeted searches and building vertical communities on the Internet."
Schiavone designed the 4anything.com network in 1996 and purchased thousands of domain names, all beginning with "4." The company, based in Pennsylvania, has developed about 2,500 sites in major categories and geographic locations.
To start building brand, Schiavone said the company is planning a full scale advertising campaign to coincide with the company's upcoming launch later this month. Currently in beta, the mini portals are attracting just over three million visitors a month and are generating revenue from advertising, directory listings and some ecommerce.
The company has also formed alliances with some content providers and directories on the Internet. By partnering with other content providers, the company said it is able to "reach an international community of millions and still cater to each individual's most specific needs." Business partners include Inktomi, Reuters, Accu Weather and Info Space.
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