Siemens Nixdorf (SNI) kicked off this year?s Cebit show in Hanover by announcing five-month figures, which it claimed showed the company was successfully resisting stagnation in the European market.
Gerhard Schulmeyer, president and chief executive of SNI, said at a press conference on Thursday that the "radical changes" within his company over the past two years had helped it land new orders and sales.
Since the start of its fiscal year on 1 October 1996, the company has won orders worth DM6 billion, an icrease of 13 per cent over the same period last year. Domestic German business rose 11 per cent to DM3.5 billion while international orders were up 15 per cent to DM2.5 billion, Schulmeyer said.
Turnover in the same period grew by 11 per cent to over DM5.7 billion. He said that the figures were not directly comparable with the same period last year. After adjustments for the sale of its high speed printer business, and the transfer to SNI of consulting, services and networking operations from the parent company, the growth rate would have amounted to 14 per cent for new orders.
If extrapolated for international business, that meant a global order growth rate closer to 24 per cent. Particularly strong results were seen in the Italian subsidiary, which grew by 36 per cent, Austria by 25 per cent and France by over 19 per cent, Schulmeyer said.
The changes made to the SNI structure include a shift towards networking, expansion into the Internet/Intranet market and a split of the corporate structure into 250 entrepreneurial units.
Schulmeyer dubbed SNI the "change company" because it had understood how to re-engineer itself to adjust to different markets.
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