The Child Exploitation and Online Protection (CEOP) Centre has said that its ClickCEOP internet safety application has received over 55,000 downloads in the first month.
"The response to this campaign has been excellent so far," said Jim Gamble, chief executive of the CEOP Centre.
"The sheer number of people who have engaged with the app, including the volume of positive comments received via the wall, has shown that this move has been extremely well received by parents and young people alike."
The ClickCEOP page on Facebook had received over 100,000 views, and over 20,000 people have signed on for updates, according to Gamble. Some 13 per cent of the site's visitors are looking for information on cyber bullying.
"It is promising to see that the app has had such a clear impact in a relatively short time," said Emma-Jane Cross, chief executive of help organisation Beatbullying.
"This is vital, as we know that, where we are able to educate and intervene early, young people can be protected from bullying offline and online."
Facebook said that it was very happy with the success of the project, and looks forward to working with the CEOP Centre in the future.
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