Newly acquired distributor Allasso has signed an agreement with application switching vendor Radware in a move to fill a gap left by its split with F5 Networks.
The pan-European deal mirrors a similar one in January, when Allasso responded to its split with security vendor RSA by extending its contract with rival Activcard, which it already worked with in southern Europe.
"It's all part of our strategy to standardise our core portfolio across Europe," said Bernie Dodwell, sales and marketing director at Allasso.
"We are always looking for new opportunities but this is more to do with pan-European coverage."
Dominic Byrne, regional director for northern Europe at Radware, said the company is "keen to fill the gap" in Allasso's portfolio left by its split with F5.
At the time Allasso, which was named F5 Distributor of the Year for 2001, said the vendor's channel strategy did not match its own. F5 said it needed more skills breadth and that Allasso could only offer security expertise.
The pure channel strategy of Radware is attractive because it "never causes conflict by selling direct", said Dodwell.
Radware chief executive Roy Zisapel said the company has a very focused indirect sales strategy. "We do not bypass resellers or play games with them."
He added that InTechnology's acquisition of Allasso would fit in well with the distributor's value-add approach.
Dodwell said further product expansion at Allasso was on the cards.
"Storage from InTechnology and security from Allasso have good synergy and we have the same value-add approach to market. I see no reason why we should not move into more new areas."
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