Digital Equipment Corporation?s Semiconductor Unit has signed up a privately held start up company, Enorex Microsystems to sell high-end PCs incorporating its Alpha chip.
The chip manufacturer has been working to reduce the cost of its Alpha processor and the deal signals its first jaunt into the high end of the PC market place. ?Our target is for the Alpha chip to be incorporated in systems starting around $2,500," said Tim Miller strategic marketing manager of Alpha microprocessors.
One of the stumbling blocks that has kept Digital out of the high end PC market to date has been the lack of applications that run native on the Alpha chip. The company, however, launched its FX32 translation software last month which offers Alpha based systems compatibility with the majority of windows applications. 15,000 applications are also available to run native on the Alpha system.
The Enorex systems will be priced starting from $2,999 for a 233mhz model and will include Digital?s FX32 translation software.
According to Miller, Enorex is a brand new start up company based in New Jersey started by a group of people that have a lot of experience in direct mail selling. ?The group have come from a $1 billion plus company which sold 40 to 50,000 PCs a year. Now they will be focusing exclusively on Alpha ? he said. Enorex will only sell directly to avoid conflict with Digital?s reseller channel.
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