YouTube has become the latest online video provider to join Sony's Bravia Internet Video Link service.
The link is a small module that attaches to the back of a selection of Sony's LCD flat-panel TVs released in 2007 and 2008.
The service streams on-demand entertainment including films, TV shows, and now YouTube videos as well as news, weather and traffic information via an existing Ethernet connection without the use of a PC.
YouTube joins existing channels including Yahoo, AOL, Sports Illustrated, blip.tv, Style.com, Men.Style.com, Epicurious, Concierge.com and Crackle, among others.
"Sony was one of the first to bring streaming internet video to the TV in the US without a PC, and now you can access one of the most popular online video destinations on your Bravia TV," said Randy Waynick, senior vice president of Sony's Home Products Division.
The Internet Video Link module is currently available for about $300.
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