Google has promised to provide enhanced privacy controls as the firm continues to come under fire for violating user data.
Peter Fleischer, Google's global privacy counsel, said at a privacy conference in Israel that the company is planning to offer users increased protection over their data, according to a report on Reuters.
"While we have led the industry in building user-friendly tools that provide transparency and control, we know that these tools aren't perfect," said a Google spokeswoman.
"We are always working on making our privacy tools more useful to people, although we don't have any specifics to announce right now."
The comments follow a blog post last week in which Google promised to strengthen its internal privacy and security practices.
The move came after an admission by Google that it had collected more personal data for its Street View service than had originally been thought.
In related news, Google chief executive Eric Schmidt is trying to retract comments made during an interview with CNN when he said that anyone who did not like their house appearing in Street View should "just move".
Schmidt has now issued a statement saying that he "clearly misspoke".
"If you are worried about Street View and want your house removed please contact Google and we will remove it," he said.
"As you can see from the unedited interview, my comments were made during a fairly long back and forth on privacy."
Meanwhile, a new class action lawsuit has just been filed against Google in the US District Court for the Northern District of California accusing the firm of violating private information by including search terms in the URL for search results pages.
"Plaintiff brings this class action complaint against Google for intentionally, systematically and repeatedly divulging its users' search queries to third parties," said the case document.
"This practice adversely impacts billions of searches conducted by millions of consumers."
Google did not immediately respond to requests for comment on the suit.
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