Microsoft has streamlined the ability for developers to register and submit applications for Windows Phone 7 in an effort to generate more community buzz for the platform.
Todd Brix, senior director for Windows Marketplace at Microsoft, admitted in a blog post that the company had made some mistakes in the sign-up process.
"We've heard loud and clear that the registration and submission process hasn't been ideal and has been frustrating to too many developers. In response, we've made a number of fixes and enhancements," he said.
Microsoft has updated postal code rules for developers in certain regions, and improved the submissions process for applications to the App Hub store.
Brix also revealed that the company will pay developers in the fourth week of January, rather than in February as previously proposed.
Microsoft is progressing on the approval of applications for the platform's app store, and the overall numbers of developers being signed up, according to Brix.
"Over the last month 91 per cent of applications have been certified and published within two days of submission, and 86 per cent of the 1,000+ new developers that register in App Hub every week have their account vetted and validated in 10 days," he said.
"Over 18,000 registered developers have signed up and have already published nearly 4,000 apps in Marketplace, providing customers around the world with a growing variety and number of certified applications to personalise their Windows phone."
Developers have also been given a tool to provide insights into how their apps are performing in terms of downloads and payouts.
Microsoft will no doubt be hoping that the tweaks encourage more developers to its platform, as the company seeks to grow its market share in the mobile space against Apple and Google.
Microsoft has been cagey about how many Windows Phone 7 handsets have been sold, leading some to speculate that it has fallen way below expectations.
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