In a move that is likely to split the world of branding experts, Lenovo, owner of IBM's PC business, has launched a Z-Series 'special edition' Thinkpad in brushed titanium rather than the classic black favoured by IBM for 10 years.
Some see the move as an attempt by Lenovo to break away from IBM and to broaden the market appeal of Thinkpads to small and medium sized firms.
The Z-series also feature extra wide screens suitable for presentations and movies, as well as built-in wireless data access in the US.
Lenovo bought IBM's loss-making PC business earlier this year and has the right to use the IBM name on Thinkpad products for five years.
The new models that Lenovo has released since the purchase have been based on previous IBM designs, and the Z-Series 'special edition' devices represent the first break from tradition by the new owners.
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