Sybase chief executive Mitch Kertzman has ordered his staff to act in a ?gentlemanly? fashion and not try to abuse arch-rival Informix?s current predicatment after being on the receiving end of such abuse himself.
Informix is set to report ?substantial? losses for its first quarter results after focusing too much of its sales and marketing effort on its new Universal Server database and neglecting its established customer base. But although Informix ousted Sybase as the number two database in the market, Kertzman says he does not intend to put the boot in to the troubled supplier to take advantage of its plight.
?We will compete and seek to gain an advantage,? he said at the Sybase International User Group in Orlando this week.? But we have been in a similar postion and I know what it?s like.? Sybase reported its own losses when large components of its technology strategy proved too ambitious and collapsed, resulting in its rivals - including Informix - dismissing its chances of becoming a force in the industry again.
Kertzman added that based on his experiences with Sybase, Informix chief executive Phil White was probably finding that the company?s problems were more widespread than simply a misdirected sales focus. ?When a company breaks, it breaks in more than one place,? he said. ?We thought that if we fixed System 10 then we would fix our problems. But we needed to fix sales and support and marketing as well.?
While noting that he did not know what issues White was likely to be tackling, Kertzman offered some comments on where he perceived the company had gone wrong. ?All of a sudden Informix stopped talking about OLTP where they were strong and started talking about digital camera,? he said. ?They also made the same mistake we did and focused far too much on Oracle.?
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