Small businesses have continued to invest in technology despite the recession and look set to continue next year, according to a new survey by mobile network giant O2 released today.
The firm interviewed nearly 3,000 small business owners to compile its Small Business Confidence Index, and found that 65 per cent of respondents thought that technology investments had actively helped their business, improving staff flexibility and the ability to keep in touch with customers and suppliers.
Nearly a third said that the investment had enabled them to save money by cutting back on fixed office space, while 44 per cent said it had boosted staff productivity.
Next year is likely to follow a similar pattern, according to the research, with two-thirds planning to maintain their current spending and 16 per cent saying they would increase technology investment.
Computer hardware and mobile devices were found to be the most popular products with over 70 per cent saying they plan to spend on laptops and desktop PCs.
“Small businesses have been quick to recognise and capitalise on the benefits
of technology in 2009,” said Simon Devonshire, head of small business marketing
“While many investment plans have needed to take a back seat this year, the best small businesses are aware that cutting back on technology is simply not an option. As the economy starts to show signs of recovery it is these businesses that are going to emerge ahead of the pack.”
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