Blockbuster is to run on its website short movies that customers can watch for free as the first step in its plan to offer rental movies downloadable from the Internet.
Blockbuster, which has 6,000 rental stores around the world, has struck a two year deal with Atomfilms which distributes short movies on its website as well as to airlines and other broadband services.
Atom will also work with Blockbuster to perfect streaming technology that will enable consumers to download rental movies from the Internet.
Blockbuster is not the only company working on the technology. Last autumn Image Entertainment and Dreamworks teamed up with Microsoft co-founder Paul Allen to launch Pop.com, a site that lets consumers watch short action and animation clips.
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