Videoconferencing specialists are missing a big opportunity by focusing too much on the technology and not the business benefits, according to analyst firm, Frost & Sullivan.
With economic and political climates slowing business travel, improved technologies, more widely available broadband and the falling price of conferencing technology, videoconferencers should be cashing in, according to Melville Wallace, research analyst for Frost & Sullivan.
"There's a unique opportunity here. The challenge for the videoconferencing industry is to be more business-focused and impress upon the customer what benefits they could draw from using the technology, rather than paying so much attention to the technology itself," he argued.
Videoconferencing vendors said that bandwidth and cost issues also held back wide-scale adoption of the technology following recent events.
"People still have to move away from ISDN towards broadband to improve quality and reduce costs," said Bruce Withington of conferencing firm, First Virtual Communications.
Withington said that videoconferencing hosts also had to bring down costs to kick-start the industry.
"At the moment, a lot of hosts are offering a service that will cost you £40-£50 an hour, which limits the use of videoconferencing to only the most important corporate announcements," he concluded.
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