Electronic retailer Dixons has launched a Web site, offering 800 of its products for sale online. Customers will not pay extra for the products but will be charged a delivery fee of about #5.
Software house Interactive Developments, which designed the Tesco site, has also designed the Internet site for Dixons. Beth Barlington-Twigg, senior consultant at Ovum, said: "The success of Dixons depends heavily on the number of households plugged into the Internet, and whether UK customers are willing to buy an electrical item without seeing it first.
"Buying shopping off the Net is different from buying a HiFi. Although this definitely opens customers up to a greater market."
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