A new reseller start-up has been formed to take advantage of the growing market for email security and management to meet corporate governance needs.
Intrinsic is targeting customers with large email infrastructures with email policy compliance management as well as secure archiving and storage products.
The company integrates technology from vendors such as NetScreen, Top Layer and EMC to combine the security, storage and management of emails.
Peter Drinkwater, director at Intrinsic, said email was "never really intended to be a business-critical application, but companies and government departments must secure and manage their emails to protect information."
Resellers are essential to bring together different technologies to help businesses to comply, he added.
Neil Barrett, technical director at Information Risk Management, said the industry has recognised the opportunity in this area.
"There seems to be a growing market and this was clear walking around InfoSecurity last week, with lots of companies promoting products and opportunities," he added.
To bolster its offering, Intrinsic last week became an Associate Partner of security appliance maker Top Layer.
Drinkwater described Top Layer's products as just one element of what it is offering. He added that the vendor was a good choice.
"Top Layer realises the benefit of the channel because its customers can talk to partners about integration and not just products," he said.
Matt Percival, business development director EMEA at Top Layer, said the signing of Intrinsic as its sixth Associate Partner would trigger a new strategy to work closer to partners.
"Since we signed EquIP as our sole distributor in the UK we have had success, and our next strategy is to take the half-dozen Associate resellers, increase support and bring them closer to us," he added.
The vendor is offering free training to its partners because it realises that the willingness of resellers to carry out training shows commitment.
"The time of a reseller technician is valuable and the fact that they give up this time is an associated cost," said Percival.
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