In an attempt to revive its fortunes, Iomega introduced the Zip 250, a higher capacity version of its successful Zip drive at Comdex on Monday.
Onetime highfligher Iomega faces financial hardships, as well as increasing competition from the LS-120 (or Superdisk) drive and the new Sony HiFD.
Iomega was early to market with a high performance disk drive. But it did not offer compatibility with existing 1.44Mbytes disks, making it a hard choice as a replacement drive. Iomega has also been criticised for not licensing its design to other manufacturers, creating a Zip compatible market.
Recently, the classic Zip drive?s 100Mbytes capacity was being eclipsed by the 120Mbytes of LS-120 and the 200Mbytes of HiFD.
The 250Mbytes Zip drive will allow Iomega to leapfrog these competitors. And this time, Iomega is not making the mistake of dropping compatibility: the new Zip drives will be able to read and write to the current 100Mbytes Zip disks (though not 1.44Mbytes disks).
Iomega also announced shipments of a 100 Mbytes Zip drive that connects to the Universal Serial Bus port on both PCs and iMacs.
The Zip 250 will ship later this quarter, for an expected US retail price of $199. 250Mbytes disks will be priced under $20.
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