BE Broadband, a subsidiary of O2, is offering wholesale access to its network that it claims vastly outperforms rival services from BT, Cable & Wireless and TalkTalk.
Dan Cunliffe, head of BE Wholesale, said at an event in London on Tuesday that the ADSL2+ enabled network offers a viable alternative to the competition.
"We have 1,300 ADSL2+ cabinets across the UK which means we can offer upload speeds of 1.3Mbit/s or 2.5Mbit/s which are 30 or 150 per cent faster than our rivals'," he said.
"With these upload speeds, and downloads of 12Mbit/s or 24Mbit/s, ISPs selling on our network can enable businesses to take advantage of video calling, voice over IP and cloud computing that are growing in demand."
BE Broadband has been offering access to ISPs for 18 months and has around 30 companies selling services via its network. The company has plans to add another 100 cabinets in areas where businesses will benefit.
"We have some 18 million premises connected to our network, and operate on a 70 per cent headroom basis. Once we see traffic increasing in certain areas we can go in and increase the capabilities to ensure a high level of service," said Cunliffe.
BE Broadband will also consider offering direct access to its network to large enterprises, but stressed that the company is mainly focused on wholesale access at present.
Brownlee Thomas, a principal telecoms analyst at Forrester Research, suggested that BE Broadband has a chance to carve out its own market share.
"There is certainly room for a fourth provider in the network space against the likes of BT, and the SME space is where companies generally do a lot of research before selecting their ISP," she said.
"Four key areas are driving the need for a good broadband connection: the rise in mobile devices; pervasive video calling; cloud computing; and social technologies."
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