Google is reportedly in talks to launch a 'news stand' service to sell digital publications.
The Wall Street Journal cited sources familiar with the matter in reporting that the company had spoken with publishers about a service running on its Android smartphone and tablet platform.
The proposed service will allow publishers to distribute online versions of publications as Android-based applications.
The report also suggests that publishers will be entitled to keep a larger share of revenues than the 70 per cent offered by Apple on digital publication purchases made through iOS devices.
The Wall Street Journal suggested that Apple is looking to further refine its subscription and marketing services in the near future.
The growth of digital publications and purchasing services has long been viewed as a key to driving the growth of the tablet market.
Apple has long used its iTunes and App Store services to deliver content to iOS devices, including the iPad. The company is forecast to move as many as 20 million tablets by the end of 2011.
Software vendors such as Adobe have also sought to boost revenues through the back end of the publishing market, offering publishers new tools and platforms to create digital publications.
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