VM Labs has announced a growing line up of developers for its Nuon platform, which it believes will drive the DVD market by enabling bells and whistles to be added to discs.
Nuon technology replaces the Mpeg decoder currently found in digital video products, whilst delivering advanced trick modes, such as interactive applications, on disc Web content, 3D and 2D gaming and Internet Web browsing.
Consumers will be able to play thousands of movies and audio discs on their systems as well as high performance video games and reference applications with film quality 3D graphics.
"Consumers will not only be able to watch Titanic the movie, they will also be able to take a virtual tour of the ship and look up historical facts," explained Bill Rehbock, vice president of third party development for VM Labs. "Nuon will give DVD players the goodies you now get from your PC".
"It is of big interest to Hollywood as they can add more content to videos," added Rehbock.
VM Labs now has a number of developers working on Nuon software, including Interactive Studios, Total Arcade Software, Logicware and Real Time Associates.
"NuoN provides the tested compatibility of a dedicated game console environment, while providing the flexibility and freedom that developers are denied on typical consoles," explained Rehbock.
Rehbock maintains that the dedicated game console demographic is still small compared to mass market consumer electronics such as videos and CD players. VM is gambling on Nuon bringing gaming to a much wider audience because they will not have to make a capital purchase involving gaming. It will come as part of enhanced DVD.
"A large number of consumers still see video gaming purchases as frivilous," explained Rehbock. "Consumers are far more interested in having games as a built in feature, in the same way games now come on Nokia mobile phones."
Games developers are excited by Nuon because they believe it will bring gaming to a mass market that typical consoles and PCs do not address. No release dates for product are available, but VM is confident there will be a library of Nuon video titles out by the end of 2000.
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