An interactive sperm called Sammy is the star of an online game designed to carry a message about prostate cancer.
The Prostate Cancer Charity has released the online game, which navigates Sammy Sperm from Arousal through the Twin Planets Testes to Planet Prostate.
A spokesperson for the charity said that Sammy is a health education game designed to introduce men to the prostate gland and the role it plays in sex.
The charity is concerned that men are unaware of where their prostate is or what it does. The game is designed to address that problem.
More than 20,000 men in the UK are diagnosed with prostate cancer each year. This figure is set to overtake lung cancer as the number one cause of cancer in men.
The three-level game has obstacles such as beer, telly and video games, which are designed to distract Sammy from getting to his destination.
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