Yet another post-Christmas Internet survey, this time from US organisation Forrester Research, suggests that "the Internet will have a profound effect on the direct sales operations of large companies". This stunning insight is backed up by several American-style testimonials on the "cathartic changes" companies will have to consider if they are to use the Internet to boost sales.
Fifty Fortune 1,000 companies were interviewed by Forrester and 46% said they expect the Internet to have a "huge" or "significant" impact on their sales processes over the next three years. The report goes on to identify three guiding principles that IT should use as it works with sales leadership.
For more information on the report, Rethinking Sales Automation, call 001 617 497 7090.
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