Hewlett-Packard (HP) has junked Netfire, the UK franchise operator for its Office Centre dealer programme and has bought out the remainder of Netfire's term for an unspecified amount.
HP will now deal directly with the 65 Office Centre resellers based in the UK.
The company said the move is in response to a dealer survey, which indicated that the best way forward would be to create a direct working relationship with HP and its management.
HP is to review brand promotion, account management, merchandising and the fee payment structure.
Netfire was formed two years ago specifically to build a branded channel for the SME market. Apparently, it is very successful, with dealer members "significantly outperforming the market".
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