Dram may be a low margin product but a startup with offices in the US and Taiwan is set to join the x.86 microprocessor fray with a family of chips to be introduced by year end.
Rise Technology Company (RTC) has vowed to compete against Centaur/IDT?s WinChip, AMD?s K6 family, National Semiconductor?s Cyrix processors and even Intel itself, said David Lin, RTC chairman and chief executive.
Lin claimed he has poached 70 technical people from IBM, LSI, Mips, NEC, Amdahl and Hewlett-Packard, among others.
RTC expects its first product will be a low power and low cost chip aimed at notebooks running Microsoft Windows systems. The mP6 will also be aimed at Socket Seven desktop systems with products available later this year.
The company has struck deals with foundry partners to manufacture the processors, but Rise did not say who those partners might be. But Taiwanese companies including TSMC and UMC are eager to shift away from their current foundry activities, and sources suggested these companies will provide much of the sub-micron technology.
Rise, whatever its x.86 proprietary design may be, can expect tough competition from players already entrenched in the market. Centaur/IDT, Cyrix, AMD and Intel will all slash prices and increase production during the course of the year. That could squeeze CPUs manufactured by Rise and its partners to seize only the lowest end of the market.
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