Sports.com has managed to fend off the dotcom losing streak and score more than £9.3m worth of investment.
Financier George Soros, sports marketing agency IMG and Nasdaq-listed Sportsline.com, have agreed to pitch the cash despite difficult market conditions and concerns that sports dotcoms will be stumped in a few years.
Many feared that Sports.com would face the final whistle after it cut about 70 people from its 270 staff over the past few months. However, the company says that advertising revenues are "healthy" and performance is better than last year.
Sports.com believes the cash will carry it through to the profitability forecast by the middle of next year.
Sport was expected to be an enduring favourite with internet users, generating significant revenues for companies with exclusive content that could offer advertisers a large audience of affluent young males.
Gavin Chittick, chief financial officer of Sports.com, said the opportunities remained plentiful despite the recent difficulties experienced by rival Sportal and the share price decline of 365 Corporation.
"When you look at who has put money into us, they're not exactly mugs," said Chittick. "These people have put up hard cash in an uncertain economic environment because they know enough about our plan and our progress to have liked what they have seen."
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