The Italian PC market is alive and kicking, according to new figures from IDC.
Continuing last year's positive trends, 1998's first quarter saw a 16 per cent increase in units shipped and a 9.9 per cent rise in revenue terms.
In the first three months of 1998, 420,200 PCs were sold, for a total value of L1.05 billion. Antonio Romano, analyst at IDC Italia, said all the three main market segments - PCs, notebooks and PC servers - showed improvement. Desktop shipments were up by 14.8 per cent, notebooks by 17 per cent and servers, the best performers, by 39.2 per cent.
?The annual forecasts are very positive," said Romano, who pointed out that the Italian market is outperforming the global average. "We think that the global market will have a 13 per cent increase in units, with 1.8 billion systems sold, and an 8.6 per cent improvement in value, with a turnover of L4,555 billion," he said.
The first quarter confirmed a consolidation trend among vendors - big players are showing better growth rates while small operators are often struggling to compete.
Compaq is still the leader with 12.9 per cent of the Italian market, mostly thanks to notebooks and PC servers, followed by Hewlett Packard on 12.4 per cent and IBM on 11.4 per cent - the latter hurt by a slowing consumer market.
The runners-up are Olivetti Computers Worldwide (9.2 per cent), Olidata (7.7 per cent), Siemens Nixdorf (7.2 per cent), Vobis (6.1 per cent), Acer (4.9 per cent), Apple (four per cent) and Packard Bell/NEC/ZDS (3.7 per cent). This shows that European suppliers do better in the Italian rankings than in most other countries, with US direct giants Dell and Gateway sidelined.
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