Software startup Widget Press has launched a point-and-click interface for iPhone application development that it said does away with the need for software coding.
ModelBaker, launched at Macworld, is a software development tool designed to produce web applications that can then be deployed both in a regular browser, and as a browsable page customised for the iPhone.
"A team can get up and running and quickly build a back-end database without even knowing they're building a database. They can build all of the validation rules, the forms, all in just a few clicks," said Widget Press founder Jonathan Freeman.
ModelBaker creates PHP applications, structured around the model view controller architecture. This software architecture separates the application's user interface from the back-end data structure, and uses a set of controllers containing the business rules that enable the interface to manipulate the back-end data.
The system will output a basic web interface that developers or designers can then customise using their own web design software. It also produces a version of the application customised for the iPhone interface, enabling Apple mobile users to access the same application on the road.
The software costs $399 for a single-user licence, but there is a $99 version of the software for educational users.
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