Google, IBM, Apple and Microsoft are the world's most popular brands, according to this year's BrandZ Top 100 survey by consultancy firm Milward Brown.
The company said that the rankings demonstrate the pervasiveness of technology in the public's daily life.
Google leads the field with a brand value of $114bn (£75bn). IBM is second on $86bn (£56bn), a 30 per cent rise since last year, while Apple is in third place on $83bn (£54bn), a rise of 32 per cent since last year. Microsoft remained in fourth place with a brand value of $76bn (£50bn).
Rounding out the top 10 are Coca-Cola, McDonald's, Marlboro, China Mobile, GE and Vodafone.
Facebook entered the technology sector ranking for the first year with a brand value of $5.5bn (£4bn).
The survey is commissioned by London-based WPP, which claims to be the world's largest communications service group in terms of revenue.
WWP said that the global brand review is the only valuation in the world that takes into account customer opinion on brands and demonstrates this with a monetary value.
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