Vignette, the Web content application developer, last week launched its StoryServer 3.2 software.
StoryServer is designed to allow Web sites to carry ever-changing content, and simplifies the publishing of information by separating content from the HTML code relating to formatting and navigation controls. By removing this overhead, text and images can be downloaded quickly, even if the user has no knowledge of HTML. This is particularly useful for sites dealing with rapidly changing information, such as news and share prices.
"By removing the need to format the pages, we remove the HTML bottleneck," claimed Pany Christoforou, vice president for Vignette Europe. "We believe the European market is ready to move up to this kind of technology and we can provide many examples of reference sites in the US, such as the Chicago Tribune, C-Net and NASDAQ."
In addition to allowing content to change, StoryServer uses keywords which, through the use of a back-end database, allow links to be automatically established with related stories elsewhere on the site or stored in archives.
The server also allows cookies to be generated so that users accessing the site can personalise their future visits. The system tracks each session to determine the interests of the users and offer better navigation options to suit their needs.
Last week, the company also established a European presence with the opening of UK headquarters in Borehamwood, Hertfordshire. This will be followed by the setting up of subsidiaries in other European countries.
"Vignette is addressing a rapidly-changing market in Europe, as Web sites change from the straightforward aim of net presence to the adoption of more sophisticated business models," said Christoforou.
Vignette: 0181 387 4044.
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