Excite and Netscape have signed a deal that takes both Internet giants closer to the European markets. The agreement follows the lead of rival search engine Infoseek (www.infoseek.com) in that it offers European Netscape and Excite users a more localised service.
Those using Netscape in Germany, for example, can now choose through Excite a search of only German sites, a search of only European sites, or a search of the whole Web. The Excite Search service will be available initially to users accessing Netscape's French, German and UK Net Search page.
Meanwhile, a new Europe-specific search engine is floating on the Web. Euroseek, which lets users search in any European language, including some dialects, is hoping to raise $3 million through its online share issue. Five million shares are on offer at $0.60 a share, but a minimum purchase of 1,000 shares is required.
Euroseek is planning to use the cash to fund a Europe-wide ad campaign to raise brand awareness and to compete with US giants such as Yahoo, Infoseek, AltaVista and Excite. According to Bent Hellsten of Euroseek, Yahoo is its biggest competitor. (www.euroseek.net).
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