The commercialisation of the .co domain tomorrow has left some big name brands open to cyber squatters.
Data from .CO Internet, which is selling the domains, suggests that over 30 per cent of the Brand Finance Top 500 brands have yet to register a .co domain name.
This could leave them open to misdirection from cyber squatters, and lengthy legal proceedings for rights to the domain.
"Today's launch of the .co domain represents the next phase in the growth and development of the internet," said Juan Diego Calle, chief executive of .CO Internet.
"The .co domain will create new opportunities in global commerce, content development, social media and other forms of interactivity, which will enrich the overall internet experience for everyone."
Over 70 per cent of consumers associate the .co domain name with a company or corporation, according to .CO Internet, and cyber squatters are sure to move in on the domains in an attempt to make money from mistyped URLs.
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