Bay Networks has scrapped two business groups to form a single unit, aiming to raise the profile of all its products across its target industries.
The company has combined its Internet and Telecom Business Group, focused on carriers and Internet service providers, with the Enterprise Business Group, which markets to large corporates. Together they form a single Products Group.
The idea is to ensure that all Bay's wide area networking products gain maximum exposure across both markets, rather than being designed and promoted for just one.
Jeff Alsford, Bay's technology director, explained: "There used to be two different product sets coming from each group. Many of the products are similar for both markets. For instance, the router needs of the enterprise and service provider are only subtly different."
Alsford denied some products could be axed. "There are no casualties from this," he said.
The new group will take on all product development and management for both carrier and enterprise hardware and software. Its Accelar routing switches will continue to be targeted at corporates only.
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