Senior IT managers are more likely to bank online than trade stocks and shares on their mobile phones.
According to a poll of the 750 chief information officers that attended Business Week's Digital Economy Conference in San Francisco this week, 49 per cent said they actively bank online and only 11 per cent said they were worried about security. And despite the hype surrounding wireless trading, only 25 per cent said they were looking forward to it while the majority, at 47 per cent, were unsure about the benefits.
When it comes to Web brand loyalty an overwhelming 55 per cent said they were careful to stick with the same sites but said they could be wooed away if another site offered better deals. Only eight per cent said they were devoted to their chosen electronic retailers.
Some 64 per cent of attendees agreed that online computer vendors are not all the same and that one will stand out as offering better customer service even though they may not be the cheapest.
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