Consumers are dazed and confused by the alphabet soup of acronyms used in the mobile communications industry, and most are indifferent to the various technologies the suppliers are pushing.
In a recent survey of over 1,000 US consumers, one in three said they were confused. Only a handful claimed to have heard of TDMA, CDMA, and GSM, the three most popular digital communications technologies. The availability of PCS, a network specifically for the US market, has exacerbated the confusion, according to the survey by US telco Ameritech.
?These different wireless technologies are not what?s important to customers; what really matters to them is the quality of their service - that their calls go through when they want and need them to do so,? said Herb Hribar, president of Ameritech Cellular Services.
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