Online reseller WStore is now offering UK customers pricing in both euros and sterling. The company already supports invoicing in euros.
WStore said that with 12 out of 15 European Community countries now using euros, businesses will find it useful and cost effective to trade in the new currency.
Managing director Tony Price explained that the company already has customers that have expressed an interest in the ability to trade with WStore in euros.
"Currently this might only be a relatively small number of our customers. However, the single currency isn't going to go away and more businesses are likely to want to start using it," he said in a statement.
WStore's French headquarters had to adopt the euro in January and the company said that it is now important to implement it in the UK. "We feel that now is the right time to do this because more and more customers are becoming aware of, and looking to deal in, the euro," said Price.
He claimed that many corporate resellers are failing customers by not providing online pricing in the currency. "A lot of corporate, online and traditional resellers are putting the euro down because it will cost them a lot to roll out the euro internally," he said.
Price maintained that the high cost of setting up this service is putting many UK resellers off. "They have to work out a way of showing the price in both currencies and it will fluctuate. Providing this will cost money," he said.
"We sell mainly branded products but we also price consumables, peripherals and add-ons in the new currency," he added.
Mark Byatt, marketing director at ebusiness integrator Morse, said: "We have been invoicing and taking payments in euros for some time because we have businesses across Europe and lot of our customers are large multinationals that demand this.
"We do not provide online pricing in euros because we typically sell systems that are bespoke and we are not in the commodities business. We are in the high end market and products don't have fixed costs."
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