Music label BMG, part of German multimedia conglomerate Bertelsmann, has signed a deal with software start-up Shazam to give fans access to audio clips and cover art via mobile phones.
Shazam's software enables mobile phone users to identify the artist and title of popular music tracks by ringing a special code - 2580 - and holding their phone to the radio. The system will then identify the song playing, as a sort of high-tech Name That Tune.
Although the service does not come cheap - with a charge of up to 50 pence per song - it will not matter who your mobile service provider is.
Each of the UK's top mobile phone operators, including Vodafone, Orange, mmO2 and Deutsche Telekom's T-Mobile, use Shazam's technology.
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