London Web design house Webmedia has hired Bill Washburn, founder of the US Commercial Internet Exchange (CIX). Based in the US, he will act as a consultant to boost the company's presence in intranet projects.
Washburn set the Net-access policy for Stanford University and has advised IBM, AT&T, Cable & Wireless and Sprint. He has also written extensively in US Internet publications, including Internet World US.
Washburn said of London: 'There is a lot of interesting activity over here. You have a reputation for innovating in ways that sometimes does not occur Stateside. But now companies have to think their businesses through in terms of how they are using the Net - that's the challenge.'
Washburn believes design companies such as Webmedia are becoming more like agencies which can offer consultancy to all levels of a business. He sees their role as getting companies to listen to employees and helping develop their ideas for Web projects.
Webmedia's clients include Which? Online, Time Out and Lufthansa.
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