IT vendors, forever trying to muscle in on the glamourous world of Formula One motoring racing world, will be out in force next weekend at the British Grand Prix.
Hewlett-Packard, Digital and Computer Associates are just three of the vendors which will be rubbing shoulders with the likes of Damon Hill and Jacques Villeneuve in the pits at Silverstone, in the hope that their technology will give the teams the extra edge they need.
The event represents the first at which Digital is the exclusive supplier of PC hardware to the Williams team. Meanwhile, CA will be cheering on the McLaren team, having developed software to analyse the performance of its cars this season (PCWeek 1 July). HP is sponsoring both the Benetton and the Jordan teams.
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