US storage vendor Dantz Development Corporation has signed an agreement with specialist storage distributor Hammer as part of its attempt to build SME market share in the UK.
The vendor, which boasts large enterprise customers, is attacking the UK SME market through the channel following the launch of its UK back-up software designed for Windows environments.
Paul Roper, business development manager for storage software at Hammer, explained that the company, which originated as a back-up provider in Macintosh environments, has spread its appeal with the UK launch of its Retrospect 6.0 Windows product.
"Back-up software is required by everyone and this new offering will appeal to any SME reseller that sells Microsoft software and storage hardware," he said.
"This product provides advanced features that until now have only been available to enterprises with lots of IT staff."
Dantz will offer training and support to Hammer's recently launched dedicated storage software team which will be setting targets for sales of the vendor's products.
Khalid Arif, UK channel manager at Dantz, said in a statement: "With its specialisation in storage distribution, and from its extensive experience working in the storage industry, we are confident that Hammer will become a valued partner and contribute to our continued success in the SME market."
Roper pointed out that Hammer's storage only distribution model means that Dantz products will be available to the right resellers.
"We will take it into the Windows market and all of our resellers are potential partners for Dantz," he said.
Hammer is positive about market demand. "Dantz offers a cost effective back-up product for SMEs and is pushing its Windows product," said Roper. "This is a long-term relationship which will grow over time."
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