Electronic cash specialist Mondex International has joined forces with Beenz to produce a smart currency card that will enable consumers to collect and spend Beenz web currency on the internet and in high-street stores.
The companies are now talking to retailers, ISPs and portals to make the card a reality. Among the websites now offering and/or accepting Beenz as payment are vnunet.com, MORI, Excite and ebookers in the UK, and Motley Fool, MP3.com, FortuneCity.com and SpeedyClick in the US.
"Don't be surprised if Beenz pop up in your local supermarket or as points for airlines in the same way as their loyalty schemes run now," said a source close to Mondex.
The pair view their products as complementary but distinct. Mondex is cash in electronic form and is particularly suited to high-volume, low-value payments in the real and virtual worlds. Beenz is a universal web currency designed to attract and maintain the attention of online consumers.
Beenz cannot be bought directly by consumers, but is earned online by consumers visiting, interacting with, or shopping at websites, and now high-street shops. Beenz can be spent by consumers on products with participating merchants in the online or in the real world.
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