Dell said today it has no plans to move into the sub $1,000 computer market, despite recent rumours to the contrary.
Following Dell?s results for the fourth quarter, ending 29 January 1999, some industry experts said they expected the company to move into the cut price PC market after a slowdown in its overall sales.
The company said that although prices of some of its low end PCs are dropping to the $1,200 price point, it will not be entering the sub $1,000, stripped down PC market.
Steve Duignan, Dimension PC product manager at Dell, said: ?We?re getting a lot closer to the $1,000 price point with the introduction of Celeron machines. However, we are not planning to move into the low priced PC market.?
Dell chief executive Michael Dell has always maintained the company would stay away from the low priced market. In his keynote speech at Comdex last November he said customers are not interested in sub $1,000 PCs.
?Many customers may have purchased these machines and found that they did not stay up to date more than one month or so...find some of the people who bought $799 models last year and see if they can run the latest software today,? he added.
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