The first ever auction of Elvis Presley archival memorabilia from The Gracelands' Estate is take place online.
The auction is being run on the Internet by Icollector on behalf of prestigious New York based auction house Guernsey's for its client, Elvis Presley Enterprises. Icollector is believed to have beaten competitors such as eBay, Amazon and Yahoo, for the contract.
Approximately 2,000 lots from Graceland's archives will be featured in the sale, including cars, clothes, papers and furniture. Icollector will host the catalogue on line at www.icollector.com, enabling Elvis fans to place bids via email prior to the auction.
"This is the strongest possible endorsement of icollector's business to consumer ecommerce strategy on the Internet," said James Corsellis, chief executive of Icollector.
Every item in this auction will be accompanied by a certification indicating that these items are from the Presley estate.
The primary goal of the auction is to establish a building fund for the creation of Presley Place, a transitional housing development in Memphis.
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