The introduction of generic top-level domains (TLDs) could wreak havoc across the internet if not implemented carefully and with suitable regulations in place to help minimise the risk of abuse.
The warning comes from online brand protection firm MarkMonitor, which has submitted an open letter to the Internet Corporation for Assigned Names and Numbers (Icann) questioning its move to allow the creation of an unlimited number of TLDs.
"Although Icann is firmly committed to implementing its new TLD programme in 2009, there are many unanswered questions related to whether sufficient evidence of demand for new TLDs exists, and if so whether now is the time to be launching such a costly and expansive initiative," Irfan Salim, president and chief executive at MarkMonitor, said in the letter.
Salim questioned the timing of the new project, highlighting the harsh economic climate as a good reason to postpone the rollout and conduct further studies into the demand for new TLDs.
"Depending on the results of such studies, it may be appropriate to scale back the launch of the new TLD programme initially, such as launching only those internationalised domain names or geographic TLDs that are supported by significant community demand," he wrote.
The letter also claimed a lack of demand from MarkMonitor's corporate clients. "Since it appears that the new TLD programme launch is inevitable, we understand that some corporations will likely apply for new TLDs for primarily defensive reasons, and a few may do so to support internet marketing initiatives," said Salim.
"However, most major corporations prefer that the new TLD launch be delayed until basic safeguards are adopted to protect against brand abuse."
Assuming that the project goes ahead, MarkMonitor has asked Icann to adopt better safeguards against systemic brand abuse in the creation of hundreds if not thousands of new TLDs.
"As reported by MarkMonitor in its Summer 2008 Brandjacking Index, 30 of the most popular brands experienced a weekly average of over 400,000 instances of cyber squatting targeting their brand," wrote Salim. "We believe that this number will increase exponentially when hundreds or thousands of new TLDs are available."
The letter goes on to make several other requests to help ensure that companies can effectively combat those who wish to exploit brands for their own gain. These include changes in dispute resolution costs, and better requirements related to domain registrant details through the 'Whois' command.
"The undersigned companies are deeply concerned about their ability to protect millions of internet users worldwide from additional forms of online abuse, such as fraud, phishing, counterfeits, identity theft and other forms of brand abuse," said Salim.
"We urge Icann to carefully consider these additional safeguards against illegal online activities in the new TLDs."
Kicking Palantir off of AWS is among their demands, too
Rafaela Vasquez was watching The Voice at the time of the crash, new evidence shows
PUBG price slashed on Steam after selling more than 50 million copies - as daily player numbers plunge
Use the same password for every website? It might be time to change them all