Intel has introduced its new Xeon processors targeted at high-performance and mid-range dual processor-enabled workstations.
The new chips, available in 1.7Ghz, 1.5Ghz and 1.4Ghz clock speeds, are the first to be built using Intel's Pentium 4 core. Companies such as Compaq, Dell, Fujitsu, NEC, IBM and Hewlett Packard are expected to begin shipping workstations based on the new chips at any time, while Xeon-based servers are expected to ship in the second half of the year.
According to IDC, Intel-based workstations made up more than 70 per cent of all workstation shipments in the fourth quarter of 2000.
The company also introduced a new chipset, the 860, designed to support dual Pentium 4 processors. The chipset features dual RDRam memory to complement the Xeon's 400Mhz system bus which provides up to 3.2Gb of data per second.
In addition, Intel has launched its largest ever advertising campaign targeted specifically at the business computing market. The multimillion-dollar campaign, which includes advertisements in print, billboards and the internet, will target businesses that need high-performance server computers to run their networks, databases and internal and external websites.
The US phase of the campaign begins this week, while ads targeted at Asia and Latin America will begin in June. European ads will begin in September.
On the same day, Merrill Lynch analyst Joe Osha cut ratings on both Intel and rival chip maker AMD saying that the continuing depression in the PC market could hurt both companies.
"It is possible that end demand for PCs will recover later in the year and certainly during 2002. We think that estimates calling for no PC unit growth in 2001 are too pessimistic," he wrote.
"However, we do think that microprocessor average selling prices are going to continue to be under pressure for the whole year, even when unit demand recovers," he added.
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