Ideal Enterprise Solutions (IES) has signed a deal that will allow it to distribute storage systems from Hitachi Data Systems (HDS).
Over the coming months, HDS and IES will target key resellers in order to find new markets for the storage technology, although numbers have yet to be agreed, said Tony Craythorne, sales director at IES.
"A number of resellers have been identified to target specific markets, but no firm numbers have been agreed at this stage," Craythorne said.
IES and HDS are hoping to attract resellers by setting up a dedicated sales and technical support team. They have both committed staff to the 10-strong team. IES will also help resellers by putting together marketing campaigns, said Craythorne.
Key to the success of the deal will be managing the relationship between the channel and the direct sales force. "Our job is to act as a conduit between the two, ensuring that the prospect lists match up," said Craythorne.
Resellers have an excellent opportunity to generate income through developing integrated storage solutions, said Martin McPhee, UK channel director at HDS.
"We have been working hard with other storage vendors, such as Brocade, Sun and HP, to develop the interoperable systems needed by end users. Resellers will add the necessary integration skills," he said.
Hitachi has been keen to add partners with skills in areas such as Windows NT, he added.
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