See For Miles Records, a UK-based record label specialising in reissues, has turned to Microsoft Internet commerce software as it prepares to start selling on-line.
Microsoft's Merchant Server software will form the basis of a service which will allow customers to search and order records from the See for Miles catalogue over the Internet. The catalogue offers over 300 diverse titles, ranging from Marmalade to Freddie And The Dreamers and Pink Floyd.
The service is being developed by Microsoft Solution Provider, Internet Business Solutions (IBS), and will be available from the record company's web site. It is due to go live this summer.
Mark Rye, managing director of See For Miles, said the service would not only expand the company's presence overseas but also make its catalogue, which until now has only been available in a hard copy format, more up-to-date.
"With six new record releases a month on average, you can imagine what a constant battle it is to keep everything up-to-date," added Rye.
He said that, of the four companies which bid for the contract, IBS was the one he identified with the most. "We were looking to work with people who could build a site for Joe Bloggs and not for the Net Heads," he said.
See for Miles has 450,000 customers, most of whom are over 30 years old.
While Rye acknowledged that Internet users tend to be younger than that, he believed the situation would eventually change as the older generation got to grips with the Internet.
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