The UK has moved closer to 3D television after a demonstration of the technology by media firm and internet service provider BSkyB at its London headquarters.
Sky's digital satellite broadcast hardware delivered the content to a standard Sky+ HD system, which was then played back over a '3D Ready' TV.
The content, filmed with 3D TV equipment, featured the England v New Zealand rugby union test match and the Liverpool FC v Marseille UEFA Champions League match, among others.
Gerry O'Sullivan, director of strategic product development at Sky, said that its research and development strategy is "all about anticipating customers' future demands, including the potential to turn HD into 3D".
Sky's 3D system currently requires viewers to wear special glasses, and 3D TV hardware comes at a premium. Manufacturers such as Philips have 3D TV technology already and LG will be launching a system next year.
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